Just the other day, a friend visiting from New York on work, recounted his “frustrating” experience. He is a techie and of course owns a smart phone. Someone had recommended a good restaurant downtown and after a hectic day at work, he decided to check them out on his smart phone. And to his surprise he found that the website was not optimized for mobile viewing. He thought it was sad that a popular place had no mobile website and it came as no surprise that he gave the restaurant a skip!
This is a void that businesses should look to fill. Websites when viewed on mobile devices are cluttered and it is visually difficult to locate information. Traditional websites are designed to be viewed on a computer screen and are not compatible with mobile devices.
To access the internet on the go using mobile devices is an option most people depend on. Statistics suggest that one-half of all Internet searches for LOCAL products and services are performed from mobile devices. Gartner reports that approximately 96 million mobile searches performed in 2009 were by those looking for a “location –based” (LOCAL) service. This number is expected to grow to more than 526 million searches by 2012.
By simple analysis there are a number of advantages to mobile-friendly websites. A mobile website shows up higher in search engine results for searches performed on a mobile device for a type of product or service. They have higher speed, thus, making the experience more pleasurable. This easy access to information and clarity of the website attracts both “new” and “repeat” customers by providing your business with “instant mobile marketability”.
Everyone knows that when businesses focus on customer convenience, it automatically converts into repeat business. Mobile-websites offer that convenience for “On the go” visitors to easily find a business with instant directions and contact them with one-click calling, one-click email.
Considering that most businesses do not have a mobile website, investing in one can provide a definite advantage to businesses that grab the opportunity now. There are free reporting and analytic tools available to track mobile success and make improvements where necessary. Another powerful tool that can be integrated into mobile websites is social media. A happy customer is more likely to “Like” a business on a mobile device and help spread the word. A mobile website can help build reputation and a solid customer base just because a business took the trouble to make life easier for its customer.
Checkmate Marketing Group LLC, is a Charlotte-based internet marketing company. We are accredited by the Better Business Bureau. Our mission is to help grow your business. Our services include mobile sites, social media marketing, local seo, lead generation and advertising, video advertising etc.. Please visit our website www.checkmatemg.com for more details. Call us at 704-951-4174 for a free consultation.
